I sure could use a quick win

"Quick wins" are suddenly everywhere — in PR pitches, in AI agent nudges, in exec meeting agenda templates. When did this become the defining unit of progress?

ByBradley Keoun
PublishedApril 13, 2026 at 6:23 PM
1 min read
I sure could use a quick win

(Superhuman)

I keep seeing this phrase "quick win" everywhere.

  • "I need a quick win for this new client" — a PR contact, during a virtual meeting a couple weeks ago.

  • "Now go ahead and lock in the quick win" — our corporate AI agent, DistroBot, in a recent Slack message.

  • "Quick Wins & Headlines," as a section to include in a suggested AI prompt titled, "Weekly Exec Meeting Agenda Template," courtesy of the newsletter Superhuman this week.

Did this term previously exist, and I was just oblivious as everyone else effortlessly racked up the quick wins?

Or did they all pivot while I perseverated on the slow wins?

One thing is for sure: I have my had my fair share of quick losses, as well as the proverbial but ever-dreaded slow losses.

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