Bradley Keoun, founder and CEO of Distro Media, built DistroVerse over the course of 2025 and early 2026 with the help of developers Silviu Manzur and Vaskin Kissoyan. It allows anyone to quickly and easily create a newslode – akin to a digital magazine or newspaper or journal or photo or video album – and immediately start publishing.
Partly to test the product, and partly to prove the concept, Keoun spun up Ethereum Conference News as a newslode on Distro in February 2026 and successfully used it to cover two conferences focused on the Ethereum blockchain in the U.S. state of Colorado: EthBoulder and ETHDenver. Thanks to the platform's ease of use, Keoun was able to create the publication in a matter of minutes and then used it over the following week to publish a series of stories and distribute two video interviews.
Our philosophy
DistroVerse was designed be so efficient that you could create a bespoke publication to productively cover a single event with minimal expense and time commitment. Or to last for decades as your go-to platform.
Keoun describes DistroVerse as the easiest-to-use content management system (CMS) ever created in the history of humanity. He speaks from decades as a professional journalist at CoinDesk, TheStreet, Bloomberg News, Chicago Tribune and Gainesville Sun, being constantly flummoxed and dismayed at just how complicated it is to use most professional CMSs.
The theory was that if you could start from scratch and build for the current era using smart engineering and state-of-the-art technology, you could build it better.
The design was intended to accommodate both short-form and long-form user-generated posts, allow for curated news sharing and provide multimodal capabilities for embedded video. It all comes together in an aggregated newsfeed to highlight the collective work of individual newslode publishers.
Our simple and elegant Edit-in-Place feature eliminates the waste of time that occurs when you chair-swivel between a complicated backend story editor and a frontend website that's built and rigged up separately. You spend a lot more time gathering and collecting information and thinking and writing and creating, and a lot less time struggling with technology.
Obviously, audience is important, but so is the user experience. And for some publishers, getting the story out – part of the spiritual journey of being human – is just as crucial as whether anyone actually reads it. We address the chicken-and-egg problem of starting small by making it easy to share out stories and newslodes on social channels, for distribution and top-of-the-funnel discovery.
DistroVerse is designed to be a lot less noisy than social media, a nod to the reality that many people self-select to share ideas and expressions with the world, while many other people self-select to consume those ideas and expressions. People want and need freedom of speech, freedom of expression; it's also true that one-to-many communication is desirable in many contexts even in a world of peer-to-peer infrastructure; the wisdom of the crowd can be very instructive; even so, a lot of smart people want to hear from people who know what they're talking about. Not everyone wants to be an author, or has the time, but a lot of people like to read and learn.
Just spin up a newslode!
As a reader, you will be able to subscribe to newslodes you like and filter for just those.
At the same time, anyone with an account can start publishing; that's the whole point, to put the power of the press in your hands. Just spin up a newslode!
DistroVerse's multimodal format makes it perfect for creators with videos and podcasts. We're looking for early users to help us test the platform and provide feedback. To join our waitlist, please sign up on our website at distro.media.
For companies, projects and communities, DistroVerse could provide a very good alternative to a little-read blog page on a lonely website; we offer corporate accounts, which feed into a consolidated Distrowire with high visibility. You could use Discord or Slack or Telegram for the noisy, messy internal stuff, and use DistroVerse for discrete, clean, announcements on a venue with discoverability and retrievability.
All of this will get even better in the next few weeks. Please stay tuned!
About decentralization
Keoun is a big believer in the principles of decentralization, especially the benefits to media from improved operational resilience and censorship resistance. He is lead moderator of a Telegram discussion group called Decentralized Media Network. There will also be benefits to users from having native integrated crypto payments, since we assume that all of finance will eventually be on blockchain rails. None of this is implemented here in our initial version of DistroVerse. All of it is on the roadmap. We do view DistroVerse as a decentralizing technology, since it lowers the barriers to entry for solo journalists and content creators; you don't have to work for a corporate media organization or schlep to a centralized newsroom to get access to first-class publishing tools.
About AI
It is clear that the entire paradigm of content creation and distribution is getting reinvented for the AI era. We aim to be at the forefront of this trend. Keoun is the inventor of the agentic press, and has conducted successful demonstrations over the past month with an early prototype. The design is inscribed into the Bitcoin blockchain, here.
Acknowledgments
This project would not have been possible without the contributions of the following people:
Vaskin Kissoyan
Silviu Manzur
Anthony Zhang
Kel Shang
Tina Choi
Rishi Gadiyar
January Jones
Darius Goore
Anupama Garani
Elaine Ramirez
David Johnston
Bowen Belmer
James Rubin
Esther Calzada